Produce Your Podcast
Harnessing the Power of Podcasts to Propel Business Growth

In the U.S., around 98 million people tune into podcasts—a medium as diverse as its audience. This vast listenership allows businesses to broaden their reach while leveraging their podcasts to generate visibility, leads, and sales. Produce Your Podcast is an established podcast production and marketing leader focusing on small and medium enterprises (SMEs). By harnessing the power of podcasts businesses can cut through the noise and connect with audiences on a personal and impactful level that builds loyalty and trust.

A premier consulting, production, and marketing agency, Produce Your Podcast is not just about creating content but crafting broadcast-quality shows as strategic tools for accelerated growth. This enables SMEs to transform their narratives into podcasts that captivate audiences and open new channels for profit generation.

For over a decade, Produce Your Podcast has successfully supported its clients through a comprehensive suite of services, from conception to marketing. This end-to-end approach ensures that each podcast reflects the brand’s values and vision as well as attracts new leads, builds community, and showcases the business as a true leader in their respective industries.

“We strategically design and build podcasts that help businesses boost revenues, enhance thought leadership, and create unprecedented opportunities to sell their products and services,” says Traci DeForge, founder and CEO of Produce Your Podcast.

The company’s portfolio of services is based on two fundamental principles—providing broadcast-quality production services while aligning the business growth-focused podcast with the client’s business objectives. This combination equips organizations with an immediate advantage when it comes to leveraging their podcast as a business development and marketing asset. Produce Your Podcast is recognized internationally for its seamless and professional client experience throughout the podcast planning, creation, and marketing, and distribution process.

At Produce Your Podcast, executing an in-depth strategy begins immediately after partnering with the client, first by identifying the actionable steps needed to launch or grow an existing podcast. Then the agency delves deeply into the client’s organizational goals to assess the potential target areas for a podcast to become the focal point of a successful marketing and business development strategy. During this process, they carefully plan the seamless integration of the show’s production into the organization’s everyday operations, communications, and marketing workflow to set them up for long-term sustainability so the podcast is a center of influence and profitability.

These details are documented in a blueprint, which serves as a foundation for building podcast show content that aligns with the client’s business strategies. The master plan also provides Produce Your Podcast’s launch team insights about the music, voice-over, visuals, and other elements needed to craft the podcast and begin the creative production process.

Once a plan and show concept is established, the agency ensures clients are comfortable from the outset of podcast production. It offers extensive engineering support such as the presence of broadcast-trained sound engineers in virtual studios for sound checks and troubleshooting in real time guaranteeing a seamless recording process for the host and the guest.

Following the recording and editing process, Produce Your Podcast each client works with a dedicated client manager to complete the podcast by creating brand-specific marketing materials. This provides clients the freedom to manage their business operations while the agency handles the all facets needed to release a successful podcast. The podcasts are then strategically marketed across social media, newsletters, and blog posts, fostering engagement with viewers and listeners.

Produce Your Podcast also serves in the capacity of a business development strategist, helping clients monetize and scale their podcasts. It provides clients with growth accelerator programs and sponsorship circles to increase the revenue streams for the podcast enabling it to become an effective tool for business expansion.

In addition to being a perfect partner for clients embarking on their podcast production journey, Produce Your Podcast is also the go-to resource for businesses already active in the medium. These organizations can leverage the firm’s expertise and request services, such as auditing existing podcasts and revitalizing stagnant production. Clients can also access these relevant services without committing to the entire podcast creation support system.

Despite being a business-agnostic firm, Produce Your Podcast has achieved remarkable success with clients from the healthcare, finance, technology, and consulting industries. DeForge emphasizes that success metrics vary depending on each business's goals. For example, client podcasts have been pathways to be invited to share industry insights at conferences and TEDx Talks. One client whose podcast focuses on interior design gained attention from retail giant William and Sonoma who requested they feature Marlo Thomas as a guest on their show. Produce Your Podcast has also been an integral part of another business generating over $20,000 in sponsorship dollars in advance of launching their sports podcast.

Produce Your Podcast’s exceptional achievements are credited to its outstanding team, whom DeForge affectionately refers to as 'the magic to our secret sauce'. Comprising of engineers with extensive broadcast radio and television experience, alongside business development executives, and certified podcast managers this diverse team brings integral skill sets to every podcast they produce. Their diverse cultural and social backgrounds contribute to a rich tapestry of ideas and perspectives that distinguish the firm from competitors.

Consequently, Produce Your Podcast has been able to empower numerous small and medium businesses to succeed in their respective markets by using podcasts as tools for business expansion. These factors have led clients to confidently refer to the agency as their preferred consulting, production, and marketing agency for podcasts.